Welcome to the Test Department

The Test Department is an integral part of the marketing division within Surrey. Our mission is to strategically communicate the school board's vision, values, and programs to all stakeholders, including students, parents, staff, and the community. By using a variety of communication tools and marketing techniques, we ensure the school board’s initiatives and achievements reach a wide audience and receive the attention they deserve.

Our Services

The Test Department offers a full range of marketing services to support the board’s goals. Some of our key services include:

1. Content Creation & Strategy

We design and implement comprehensive content strategies that encompass digital and print media. Our team works closely with school leaders, educators, and various departments to produce informative articles, newsletters, blog posts, and social media content. We ensure that all communication aligns with the board’s mission and highlights key educational programs, achievements, and news.

2. Social Media Management

The Test Department manages the board’s social media channels, including Facebook, Twitter, Instagram, and LinkedIn. We create engaging content that fosters a positive online presence and facilitates community interaction. By tracking performance metrics, we continuously adjust our social media strategies to maximize engagement and reach.

3. Event Promotion

Our department plays a key role in promoting school events, parent-teacher meetings, educational workshops, and other community outreach activities. We coordinate event marketing, both digitally and through physical materials, to ensure high levels of participation and awareness.

4. Graphic Design & Branding

We oversee the development of all visual materials, from logos to promotional flyers. The Test Department ensures consistent branding across all channels, maintaining a unified, professional look that represents the values and goals of the school board.

5. Community Engagement

Building strong relationships with local communities is a priority. We create campaigns that highlight the achievements of students and teachers, fostering a sense of pride and unity. Additionally, we organize feedback sessions, surveys, and other communication methods to keep the community informed and involved in the board's decisions.

Our Approach

The Test Department takes a holistic and data-driven approach to marketing, with a strong emphasis on strategic planning, effective communication, and results. We rely on research, feedback, and performance analytics to continually refine our marketing efforts. Whether it’s increasing awareness of a new program or improving communication between parents and teachers, our goal is to connect people with the educational opportunities that best serve their needs.

We work closely with other departments, ensuring our marketing campaigns are in sync with the board’s educational goals and administrative priorities. From engaging with local businesses to collaborating with other school districts, we’re committed to ensuring that our message is heard by all who benefit from the board’s programs.

Why It Matters

Effective marketing within a school board is not just about promoting programs – it’s about building relationships, fostering trust, and creating an informed community that values education. The Test Department is proud to play a role in sharing the inspiring stories and educational successes happening every day within our schools.

By working to enhance public perception and strengthen community ties, we help drive student engagement, improve educational outcomes, and foster an environment where learning can thrive.